email newsletters for opus art supplies

email newsletters redesign (2017)

After speaking internally with the team, and observing our Google Analytics and the analytics provided by our Email Service Provider, as well as current email newsletter trends, the Marketing Manager and I came up with a list of things we were looking for in a redesign. I redesigned the header to be smaller and more direct, the footer to include more social media links, and the body of the email to be shorter, less text-heavy, and more mobile friendly. Note that some of the elements (photographs, illustrations, logos) that I work with are designed or created by other people externally or on my team. Please click to expand ads.

 

email newsletters (throughout 2014–2016)

I began designing the weekly email newsletters for Opus in 2013, which involves thumbnailing, designing based on the newsletter design, proofing, coding, and checking analytics. I have also created extensive how-to documents, trained two staff members on creating email newsletters, and occasionally have been involved in planning the content, messaging, and scheduling of the newsletters. Below is a selection of email newsletters I have designed.

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